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Parents Scare Daughter Into Moving Out In Risky IKEA Commercial



When it comes to funny and border line risky commercials, we often expect them to come from companies like Budweiser or maybe even State Farm, but we don’t often see them from IKEA.

This Norwegian IKEA commercial is definitely a bit risky, but it is also quite funny.

Two parents try to give their daughter the hint that it may be time to move out by being a little ‘naughty’, shall we say.

Take a look at the commercial below…it is good for a great laugh!

The ending phrase (På tide å flytte hjemmefra?) translates to “About time to move away from home?”.



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Sours: https://awesomejelly.com/parents-scare-daughter-into-moving-out-in-risky-ikea-commercial/

Ikea's Hilarious Christmas Ad Has One of the Best Original Songs Ever

The work nicely sidesteps the traditional treacly-sweet sentiment of most seasonal spots. Like the other big Christmas spot released so far, from Argos, it's built around music—but by contrast, feels refreshingly current and energetic, rather than nostalgic and safe. 

Reaction to the spot in the U.K. has bordered on ecstatic, with many applauding the brand for choosing such an unexpected genre of music, and such a far-from-mainstream artist who really delivers the goods. 

The campaign launched today across broadcast and VOD TV, as well as cinema and digital media. The :90, :60 and :20 edits are supported with OOH, CRM and PR. Social content includes three films that show how to tackle home shame with simple changes using Ikea products. 

Here are the full lyrics from the song: 

Ooh, ooh

I must confess
This place ain't blessed
This place is a mess
Nah, you don't deserve no guests
In here, in here
I don't wanna lay down or rest
(Are you crazy?)
That crack in the wall needs addressing
The state of the floor!
It's just depressing
This table's older than the pyramids
At least it's younger than the mirror is
This place is small, and it's barely a house
Never mind a cat, you couldn't even swing a mouse
(So small)
Those curtains are looking tired
Decorations are tired
Look, your stylist's fired

It's like somebody hit it with a bulldozer
If your house was a car
It would get pulled over
(Excuse me, please)
This is very, very
Very, very
Very, very
Very unacceptable

OK, let's walk around
I'll give the house a scan
Doorknob broke off into my hand
(Oh my gosh)
Every time I touch something
I wanna wash my hands
I don't wanna sit in here
I'd rather stand
(I'm cool, I'm alright)
You've got wobbly seats
At your dining table
Everywhere I look
It's wires and cables
(Which one's this for?)
This is the messiest house that I've ever been in
Look at the stains on the rug
That's gonna need more than cleaning
What, the sofa bed's not working?
It's not flicking out?
Think it's time to sort it out
(Come on)
Walls are meant to be white
But they're looking beige
(Tell me)
What, did you have a house party?
What, did you have a rave?

It's like somebody hit it with a bulldozer
If your house was a car
It would get pulled over
(Excuse me, please)
This is very, very
Very, very
Very, very
Very unacceptable

Super dupe oourrr oourrrr
That's you-you
(Oh my word)
Fresh and clean

"Our first Ikea Christmas advert focuses on the phenomenon of 'home shame,' encouraging people to overcome the negative voices in their head holding them back from opening up their homes," says Sarah Green, U.K. and Ireland country marketing manager at Ikea. "It was born from the common feeling that along with the seasonal joys, a lot of us feel a looming sense of dread when it comes to hosting others, with many feeling ashamed of our homes over the Christmas period." 

She adds: "We believe every home can and should be worthy of a get-together and that, with a little imagination, some clever products and ideas, there's no reason not to be proud and invite your nearest and dearest over. This campaign aims to inspire us all to get our homes party-ready and 'Silence the Critics', once and for all." 


Agency: Mother
Production Company: MJZ
Director: Tom Kuntz
MJZ Producer: Emma Butterworth
MJZ Production Manager: Daniel Gay
Production Designer: Chris Oddy
Editing: Russell Icke at the Whitehouse
Music Supervision: Dave Bass and Arnold Hattingh at Wake the Town
Sound: 750mph
Post: Electric Theatre Collective
VFX: Electric Theatre Collective
VXF Producer: Magda Krimitsou
VXF Coordinator: Larisa Covaciu
VXF Creative Director: James Sindle
2D Lead: James Belch
3D Lead: Patrick Krafft
2D Artists: Chris Fraser, Tomer Epsthein 
3D Artists: Jordan Dunstall, Ryan Maddox, Mark Bailey, Remy Herisse, Edwin Leeds, Gregory Martin, Nikolai Maderthoner, Will Preston, Stefan Brown, Adrian Lan Sun Luk, Piers Limberg, Zach Pindolia, Olivia Grimmer, Romain Thirion, Richard Fry
Colorist: Luke Morrison

Sours: https://musebycl.io/music/ikeas-hilarious-christmas-ad-has-one-best-original-songs-ever
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I have a confession to make.

I'm a 38-year-old male. And I love Instagram.

My wife and I were relative latecomers, becoming users of the app earlier this year. But in that short time, I've reconnected with old friends and been given a window into their everyday lives--which is usually a great thing.

However, once in a while, I'm reminded of how crazy social media apps like Instagram have made us.

Before saying anything else, you've got to see Ikea's newest advert for yourself:


In case you don't have access to video when you read this (and you really want me to spoil it for you), the ad opens with a circa 18th-century family that's about to eat dinner. Eager in anticipation, a young girl begins with an apple. She is quickly reprimanded by the father, with a look that conveys, "You should know better," followed by the entrance of an artist who proceeds to paint his depiction of the meal.

Once the father is satisfied with the portrait, on to the next step: A small team rush both artist and artwork around the community to get direct feedback on the painting. (It's in these mini scenarios that the ad really takes off, so if you haven't checked it out yet, do yourself a favor and watch the video.)

The ad ends with the same actor portraying a modern-day father holding his hungry family back from eating while he documents the latest meal on his phone. These final images are overlaid with the following text:

It's a meal. Not a competition.

As the father receives disapproving looks from his (hungry) family, the text continues:

Let's relax.

Published just a few days ago, the short video has already been viewed about 2.5 million times on YouTube. Of course, this isn't the first time an Ikea ad has gone viral. (Just check out this beauty from two years ago.) But this one seems to get better every time I watch it. (Did you notice the painting hanging on the family's wall, at the end?)

What makes this ad so great is that it plays on the ease with which we lose balance in life. Ironically, an app that began as a way to reconnect, relax, and pass the time has inspired, at times, stress, a spirit of competition, and fear of missing out.

All of this makes the message of the Swedish furniture chain such a good one:

"Let's relax. It's time to check those expectations at the kitchen door, and rediscover the simple joy of cooking, eating, and being together."

And in a world where we are constantly connected, let's make sure to find time to unplug.

(Disclosure: I don't own an Ikea kitchen. But I do love their meatballs.)

Sours: https://www.inc.com/justin-bariso/ikeas-new-commercial-is-the-funniest-thing-youll-see-today.html
IKEA – Silence The Critics - TV Advert 90 #WonderfulEveryday


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Funny ikea commercial

Hilarious Ikea Commercial Reimagines Instagram Food Pictures in the 18th Century

IKEA’s newest commercial gives us a peek into the 18th-century version of posting to Instagram. In the Swedish furniture chain’s ad, a bourgeoisie family is about to sit down to an elaborate feast — but wait! First, a painter must come in to immortalize the scene in a still life. “It’s a meal. Not a competition,” IKEA reminds us.

This isn’t the first time IKEA has sunk its teeth into parodying pop culture; in 2014, they released a spot-on riff of Apple’s self-serious commercials. Based on their latest Life at Home research, which indicates that our collective concept of home is shifting, IKEA wants to remind us that disengaging from the outside world and appreciating the luxuries of a dinner table have value, too.

And presumably, the chain thinks we’ll be buying that dinner table from them. Watch above.

More Must-Read Stories From TIME

Write to Raisa Bruner at [email protected]

Sours: https://time.com/4436647/hilarious-ikea-commercial-reimagines-instagram-food-pictures-in-the-18th-century/
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