There’s More to Perfume than Smell: Advertising, Pop Culture, and Meme Culture
Of Cigarettes, High Heels, and Other Interesting Things pp 205-221 | Cite as
Advertising, popular culture, and meme culture are right within the purview of contemporary semiotic analysis. This chapter looks at all three, employing the semiotic notions of text, subtext, and intertexuality. The latter refers to the parts of an ad text, a popular spectacle, or a meme that are understandable in terms of pre-existing texts. For example, an ad where the shades of light and dark are in tension, suggests many subtexts (meanings) but is also intertextual to other texts where black and white form a contrasting pair. This interweaving of hidden meanings, allusions, and suggestions to other texts is what makes ads, memes, and pop culture generally very powerful emotionally. The chapter also looks at how meaning structures are taking shape in cyberspace.
KeywordsMickey Mouse Internet Memes Radio Broadcasting Technologies Social Text Deep Unconscious Level
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Advertising is the greatest art form of the twentieth century.
—Marshall McLuhan (1911–80)
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© The Author(s) 2018
Authors and Affiliations
- 1.Victoria CollegeUniversity of TorontoTorontoCanada
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It’s a challenge to find a fragrance that everyone seems to love, but Maison Francis Kurkdjian, I think you might have done it with your Baccarat Rouge 540 perfume.
The intoxicating scent is far from your average fragrance. In fact, it smells so good that Rihanna (yes, the same Rihanna who practically has been immortalized as a meme for smelling like heaven) even complimented me while I was wearing it.
During the premiere of the latest Savage X Fenty show, Rih walked past me and uttered three little magical words: “You smell good.”
Vogue’s senior fashion and culture editor Janelle Okwodu said it best, “Extraordinary perfumes tell a story through their notes, the craftsmanship that goes into them, and the emotions they evoke.” And while that’s certainly a story that I’ll never forget, it wasn’t the first time that happened to me while wearing the enchanting fragrance. One morning while rushing down the subway stairs, a woman headed in the opposite direction turned around and grabbed my attention to ask me about it—as a fragrance connoisseur, she said she couldn’t let me go without asking.
Many fans of the Baccarat Rouge 540 perfume also have had similar experiences. One reviewer wrote on Nordstrom’s website, “I work in the legal/justice field. I have been in court during an active hearing and had a defendant risk contempt charges to ask me what I was wearing!” While another suggested, “If you want your bf to do anything you want and smell like a CEO, buy this!”
Maison Francis Kurkdjian Paris Baccarat Rouge 540 eau de parfum
So what does Baccarat Rouge 540 smell like? Well, although it’s a scent that always seems to capture people’s attention, it’s not at all overbearing. The floral-meets-woody aroma is subtly decadent and also smells powerfully sophisticated. Its unique notes of jasmine, ambergris, and cedar mesh so well that many call it one of the few truly universally flattering scents for men and women. The price point is certainly higher than most fragrances, but the cost per spritz (and compliments) makes it totally worth it. One splash on the wrist and the luminous fragrance lasts all day long.
Perfume Meme Generator
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